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XSIGHTS (formerly: PaperLnx) - a 50% Elron Company
(indirectly through RDC)
Connecting printed media via the camera phone to the internet
XSIGHTS delivers fully integrated solutions to print-media owners and advertisers. The XSIGHTS™ platform enables readers to capture images of any printed matter (e.g. newspaper page, magazines, books, maps, wallposters, etc.) using their mobile camera-phone, and receive back an image enhanced with links to targeted and interactive online content. The XSIGHTS platform thus opens new opportunities for targeted advertising and purchasing, either tied to the multi-media video stream or as new interactive print ads.
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